Equus - Horse Racing Intelligence

Trusted Supplier For

Supplier For UK Tote

Explore A Revolutionary Way To Increase Brand Interaction, ARPU & Customer Retention...  


Equus provides a range of responsive, data-driven products designed to facilitate the betting experience for horse racing audiences whilst enhancing customer engagement and retention.

Incorporating in-depth horse racing statistics, Equus ® is an extensive suite of innovative horse racing products that enhance the betting experience for consumers.


Through analytical software powered by PA Betting Services’ horse racing data, Equus ® can understand and interpret information to promote bet and user engagement through a range of responsive bet-prompting features.​


Through an ever-evolving ratings algorithm that highlights selections that go against the grain, users can filter horse selections based on their own criteria like never before.


Let the software do the work with built in Genie to help!


Use the historic filter to check your filters against past data!


Add to betslip at your favourite bookmaker and take advantage of our Accumulator bet suggestions.

Platforms Working With Us Will Benefit From Utilising A Product That Is:

  • Innovative

    Data driven features to heighten your clients betting experience.

  • Easily Integrated

    Embedded inside your platform, delivered over secure web components.

  • Customisable

    Bet Finder is available in custom packages to keep you unique,

  • Customer Focused

    Responsiveness increases engagement and customer retention. 

  • Need BETTER Customer Retention?

  • Need INCREASED Revenue?

  • Need EASY TO INTEGRATE Market Disrupting Products?

  • Need To Stay AHEAD Of The Competition?

Then please contact us to discuss your objective.


Customer engagement and retention are two critical points that bookmakers and affiliate platforms rely on.


Equus ® can keep you ahead of the competition providing the stats and tools that consumers expect in an ever-changing technological era.

Equus ® & EquusForm ® Are Registered Trade Marks Of EquusForm Limited

Trusted Supplier For

Catch Up On Social Media

Legal & Contact

  • 2 Maple Crescent, Blythe Bridge, Stoke-On-Trent, England, ST11 9NL

In Partnership With

Racing Ahead Magazine