We are a software analytics provider specialising in horse racing statistics, focusing on customer engagement and retention.


Equus is at the forefront of the latest scalable technology which allows us to completely remove the arduous task of product integration. Our continuous research into artificial intelligence and machine learning is pathing the way forward for the future of horse racing form and statistics. We adhere to industry best practices and this overall forms the whole ethos of the business.


Established in 2016 as a collaboration of esteemed horse racing minds coming together. Our entire team has been involved in horse racing for years. Don’t confuse our lack of history with a lack of knowledge; we have over 70 years of combined racing experience.


A full team who have quietly worked within racing for over a decade finally brought together to form Equus. Our dedicated team provides exceptional horse racing features, yes we said exceptional. We are here to fulfil all of your racing needs.

  • Need BETTER Customer Retention?

  • Need INCREASED Revenue?

  • Need EASY TO INTEGRATE Market Disrupting Products?

  • Need To Stay AHEAD Of The Competition?

Then please contact us to discuss your objective.


At Equus, we have two great passions, horse racing and technology. Combining the two works perfectly but, most of all our biggest thrill is data, tonnes of data. We stack pack and rack our data into our synergy database which powers everything.


Equus offers you the most reliable horse racing data on the market, courtesy of our partners at the Press Association.


We pride ourselves on taking you to the next level by supplying easy to read stats and form you won't find anywhere else. We do some pretty fantastic things to provide the best racing tools on the market today.


Our Concept - It's simple... To provide you with instant racing information at the touch of a button while facilitating bet placement in the easiest and fastest way possible.


If you want to take form and statistics to the next level then you need Equus in your life. Equus cuts out all the hard work and provides the statistics you need instantly.


As a bookmaker or affiliate platform, we understand that you rely on two critical points, Customer Engagement and Retention. If you want to provide the stats and tools which your customers expect in an ever-changing technological era, you can feel secure in the knowledge that as a forward-thinking company, Equus will keep you ahead of the game.

3rd Party Integration

Dynamic Racecards & Widgets, using PREMIUM Press Association DATA, delivered over secure REST API, authenticated and embedded directly into your website in as little as “15 minutes”, without the need for deep integration.

RaceDex Racecards & Widgets

We are providing the B2B customer with a wide range of customisable packages for a second to none experience.


The option of a fully hosted race card solution or API delivered products directly into your website for client acquisition and retention.


Additional widget packages are also available.


Our RACEDEX tools give the customer added confidence to make an instant decision, based on a much wider choice of statistical information.


“Dynamic widgets, delivered via our API feed &

embedded directly into your website in as little as

“15 minutes” without the need for deep integration”

EquuStable Widget

EquuPredict Widget

EquuGuide Widget

EquuZone Widget

Client Customer Connection (TECT)


    By providing your customers with statistical information you will endorse your website in their mindset. Return customers are proven to engage on a website they TRUST.


    Fixation on the fun, fast and easy to use tools and no need to leave your platform to confirm a selection and place the bet!


    Our software widgets back up why a horse has the odds it has in the market, therefore, giving your customers faith in the DATA.

  • TIME

    Cuts form study down to under a minute per race instead of hours on various websites. Keep your customers on your website and YOURS alone.

Widget Bar

EquuTrax Form Center

This product is aimed at the serious horse racing analyst wishing to spend time form reading.


The software offers the subscribers dedicated ratings to instantly see the Strengths & Weaknesses within a race.


Our powerful System Builder allows customers to create and save their own racing criteria building systems within the platform.


The software provides customers with an alert notification for system matches and My Yard matches for the day, making sure they never miss a beat.


EQUUTRAX Covers Every UK Horse Race. With the potential to serve the world of racing B2B by plugging in the relevant data feed.

My Yard


Visual Stats

System Builder

Fast Reliable & Cloud Based

EQUUTRAX is primed with features, Race Stats, Watchlist, System Builder, My Yard, Horse Charts, Race Stats Board, Combined History Section and Fast Results.


One powerful feature, My Yard provides customers with a one-click follow alert facility. Follow any Horse, Jockey, Trainer & Owner, and during the log in process EQUUTRAX will alert you of any matching selections.


More advanced features are continuously in development which will provide a unique experience for the customer. EQUUTRAX is also a white label product which uses Press Association Horse Racing Data and branding can be customised to suit our client needs.

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